Pop Warner & Genius Brands International Announce Exclusive Music Partnership

Nov 10, 2016 12:25 PM

Hit YouTube “SpacePOP” Series Named Official Pop Warner Cheer and Dance Music Sponsor

BEVERLY HILLS, CA & LANGHORNE, PA – Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, and Genius Brands International, Inc. “Genius Brands” (NASDAQ: GNUS), a global media company that creates and licenses multimedia animated content for children, appoints Genius Brands’ hit music-driven tween series SpacePOP as the Official Music Provider for Pop Warner Little Scholars Cheer and Dance program, engaging participants and audience of 325,000 Pop Warner student-athletes across the U.S.

As the Official Music Provider, SpacePOP music will be utilized in Pop Warner’s dance and cheerleading workshops, camps, games and at competitions across the country through the end of the year, culminating in the national championships to be broadcast across a family of ESPN networks.

Multiple Grammy Award-winning producer and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) together with his singer songwriter spouse Stefanie Fair (founding member of RCA’s girl group Wild Orchid with Fergie) created the SpacePOP theme music; and veteran music producer and composer John Loeffler (Kidz Bop, Pok√©mon) created the songs that will be incorporated into the routines. 

"We strive to work with exceptional brands that share our commitment to creating positive experiences for our student-athletes and this relationship with Genius Brands is a perfect example,” said Jon Butler, executive director of Pop Warner Little Scholars. “In their lyrics, SpacePOP provides uplifting messages of empowerment for young girls. We’re excited about this partnership and we know the young girls who cheer and dance, and those who play football, will appreciate a fun, new addition to the Pop Warner experience.”

"Pop Warner’s mission--the empowerment of kids though education, entertainment and team building--aligns with the SpacePOP brand values. Through this collaboration, thousands of cheerleaders and dancers participating in the competitions and audiences attending will have the opportunity to become familiar with SpacePOP, if they aren’t already, or see it and experience it in a unique new way," commented Stone Newman, President, Global Consumer Products, Worldwide Content Sales & Marketing at Genius Brand.

"The creation of original choreographies, cheer and dance routines to the remixes of the SpacePOP songs will showcase our content in an entirely new way that our fans around the world will love. These routines will motivate and encourage girls of all ages to get up and be active with SpacePOP!"

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